Is Your Website Working?
Ever visited a website that’s ultimately a wasted URL? Perhaps it takes too much time to open, or presents a cluttered, confusing hodgepodge of information. Chances are you quickly exit sites like these and move on to more inviting locales.
On the other hand, a well-done website helps customers and prospects quickly identify a business, its breadth, and its benefits. More importantly, it entices readers to find out more about products and services by clicking through to additional content.
Is your website doing its job well? Though not all sites can be measured using the same criteria, performing a basic website audit by answering these questions…and then thoughtfully evaluating the answers…can help you proactively determine your website’s worth and plan actions to improve it.
- Do you overload your home page or is it inviting and informative?
- Do you make it easy to contact you?
- Do you regularly review basic content and provide newsworthy updates?
- Do you ask customers/visitors for firsthand feedback?
- Do you review your web statistics?
- Do you research competitive sites?
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